Foot Locker online at FootLocker.com Coupon Codes, Specials, Discounts, and Sale Events – Online Only

Foot Locker operated 1,218 stores in all 50 states and defines its core customer as "athletic connoisseurs" who adhere to an authentic sport heritage and are, in many cases, collectors of athletic footwear. Since Foot Locker's inception in 1974, youthful, multicultural and fashion-conscious consumers have chosen Foot Locker as their preferred destination for athletic footwear and apparel. Today, Foot Locker's primary customer, a 12-to-24 year old male, can find the latest styles and technologies in the basketball, running, cross-training and various athletically-inspired fashion categories. Foot Locker maintains its competitive position by keeping its merchandise assortments fresh.


Lady Foot Locker was developed by the Company in 1982 and quickly became the leading U.S. specialty store chain with 486 stores selling athletic footwear, apparel and accessories to youthful and active women. Lady Foot Locker's primary target customer is a 13-to-34 year old woman who is active, fashion-savvy and brand-conscious. An important part of Lady Foot Locker's mission is to maximize brand awareness through event marketing programs such as the Disney Princess Half Marathon, the Nike Women's Marathon in San Francisco, where more than 30,000 women competed this past year, and the annual Tae Bo Fitness Challenge, to name a few.


Since opening its first store in 1987, Kids Foot Locker has differentiated itself in the marketplace by being the only U.S. chain that offers branded athletic footwear and apparel for children. Kids Foot Locker's 305 stores are designed uniquely with eye-catching fixtures, playful displays and graphics to appeal to parents and children. At Kids Foot Locker, parents find a complete collection of athletic products targeted specifically at outfitting 5-to-11 year old children. The core Kids Foot Locker customer – who also tends to be a customer of Lady Foot Locker – is a mother of young children. An important competitive advantage that Kids Foot Locker provides to the Company is an early engagement with young children who many times embrace the Foot Locker brand and become life-long loyal customers.